Libraries of all sizes must communicate their work to illustrate the value of their services, resources, and most importantly, their people. Through good storytelling, libraries gain increased visibility and recognition for their work. This can result in additional support and greater latitude to develop innovative services that meet community needs. Digital storytelling through the web and social media can help develop a cohesive story and bring news about a library’s work to new audiences. It does, however, require an investment in time and resources. Several practical tips and tricks can be used to leverage digital storytelling to extend the life cycle of library news and make the most of limited resources. Participants will see a concrete examples from the University of Minnesota Health Sciences Libraries that follow real stories through their life cycle from idea to writing to initial publication to reuse and repackaging, focusing on the outcomes at each step.